EXPERIENCE
2022 — Present
Sunny & 73 Design Studio
Design Director & Principal Consultant — Orange County, CA
- Direct end-to-end seasonal design and product development for apparel brands, managing collections from initial concept and trend research through tech packs, sampling, and final production.
- Develop comprehensive merchandising strategies including assortment architecture, category planning, and product mix optimization informed by sell-through data and consumer insights.
- Lead fabric sourcing, color palette development, and print direction across multiple seasonal deliveries for men's and women's categories.
- Partner with brand marketing teams to build cohesive product narratives and go-to-market positioning that strengthen brand identity and drive sell-in.
2013 — 2022
Mydyer — Providence Industries
Design Director, Men's & Women's — Los Angeles, CA
- Led design and development of private-label collections for major U.S. and U.K. retailers, overseeing the full product lifecycle from trend research and concept boards through production-ready tech packs.
- Managed a team of six designers, establishing seasonal creative direction and ensuring brand consistency across multiple categories and retail partners.
- Drove seasonal trend and color strategies informed by sales performance data, customer feedback, and market analysis to optimize product mix and reduce markdowns.
- Launched and scaled the Craft & Commerce brand through a strategic wholesale partnership with Revolve Clothing, achieving sustained year-over-year revenue growth.
- Maintained speed-to-market timelines by coordinating closely with overseas production teams and domestic quality assurance to meet tight retail delivery windows.
2011 — 2013
Lamb & Flag — Kellwood
Design Director, Men's & Women's — Beverly Hills, CA
- Directed the full design process for Men's and Women's collections, aligning seasonal creative vision with brand positioning and target customer expectations.
- Spearheaded the launch of three retail stores and an e-commerce platform, developing product assortments, visual merchandising guidelines, and supporting marketing strategies.
- Developed seasonal color palettes and fabric selections that contributed to a 35% increase in sell-through rates across key categories.
- Collaborated cross-functionally with production, merchandising, and marketing to create unified product stories that drove brand awareness and wholesale growth.
2007 — 2011
PacSun
Senior Designer, Men's — Anaheim, CA
- Designed and merchandised men's knits, wovens, fleece, and sweaters for a 1,000+ store fleet, consistently exceeding seasonal revenue targets.
- Led category assortment planning and product mix optimization that drove 40% growth in category sales over tenure.
- Conducted seasonal trend research and presented strategic design recommendations to executive leadership, influencing brand direction.
- Partnered with production and sourcing teams to maintain quality standards while meeting aggressive speed-to-market timelines.
2004 — 2007
American Eagle Outfitters
Designer, Men's Knits — New York, NY
- Designed seasonal men's knit collections for a national specialty retailer, collaborating with merchandising to align designs with sales targets and consumer insights.
- Managed the design calendar from concept sketches and fabric development through fit approvals and production handoff.
2000 — 2003
Ralph Lauren
Designer, Boy's Tops — New York, NY
- Developed seasonal top collections within Ralph Lauren's Boy's division, maintaining the brand's signature aesthetic and quality standards.
- Collaborated with design leadership on trend direction, color stories, and fabric selections across multiple delivery cycles.
CORE COMPETENCIES
Seasonal collection design & directionAssortment planningTrend forecastingFabric, color & print developmentTeam leadershipPrivate label & brand developmentSpeed-to-market executionVendor & supplier managementE-commerce & omnichannelData-driven merchandisingGo-to-market strategy
EDUCATION
Design Thinking: From Insights to Viability — Stanford Graduate School of Business, 2022
Associate of Applied Science, Apparel Design — Fashion Institute of Technology, New York. Minor in Women's Knitwear.